Our goal at Virtue is to design products that help you become Built to Win.

  • We make the best quality equipment in the world, and are proud to have the support of thousands of military, police, firefighter, and other first responders around the world using Virtue products. 
  • The word "Virtue" is defined by high moral standards. We can't think of anyone who fits that description better than the millions of men and women who literally put their lives on the line in the service of others.
  • That's why we are proud to provide all actively serving, veteran members of the U.S. Military, and first responders a 25% discount on all Virtue products.
  • To claim your discount, simply click the banners below.

NOTE: This discount can not be applied with select offers, such as package deals or other discount codes. Some sales will come pre-populated with the discount code and overrule the coupon field on the site.